Portfolio.
[Unreasonable passion] All case studies are not of personal property, but personal experience. More public speaking examples to come.
PRESENTATION 1 | Techstars' Global Start Up Fund, Analyzing Metrics & Optimizing Campaigns [Founders Accelerated Course, New York, 11/2023]
PUBLISHED WORK 1 | Buzzbassador’s Data-Driven BFCM Success: A Guide for eCommerce Merchants [LinkedIn, Buzzabassador, 11/2023]
0.0 industry: technology / advertising
0.1 expertise: measurement / analytics
CASE 1 | NP Digital and Clients Receive Prestigious Industry Recognition for SEO and SEM Campaign Performance [Yahoo! News, 10/2022]
CASE 2 | How ConnectWise and NP Digital increased ROAS of paid search by 100%. [NP Digital, 10/2022]
1.0 industry: technology
1.1 expertise: CRM data integration / sales funnel optimization
PRESENTATION 1 | Consulting Community of Practice, Guest Lecturer [GW’s School of Business’ Fowler Career Center, 03/2022]
2.0 industry: thought leadership / public speaking
2.1 expertise: consulting / career development
CASE 1 | Shavekit Partners with Fluent to Drive 5x the ROAS vs. Top Social Platform [Fluent, 09/2022]
3.0 industry: affiliate marketing
3.1 expertise: lifetime value / ROI
CASE 1 | How the International Rescue Committee raised millions for humanitarian aid [Think with Google, 09/2022]
CASE 2 | Reach potential customers at every stage of the funnel with video [Think with Google, 06/2022]
4.0 industry: non-profit
4.1 expertise: lifetime value / branding measurement
CASE 1 | Supports CEO with first time brand launch with technical optimization to benefit user flow and measurement [For The Few Intimates, 09/2023]
4.0 industry: retail
4.1 expertise: brand launch, UX/UI
